What Is Kids Week?
Every August, the West End offers a theatre deal that’s hard to ignore: Kids Week. For every adult ticket you buy, one child aged 17 or under goes free. You can also bring up to two more kids for half price. The 2025 dates run from 21 July to 31 August, with tickets expected to drop in mid-June.
It’s more than just a promotion, it’s a chance for families to enjoy London theatre without the hefty price tag. From colourful musicals to big-screen adaptations brought to life, there’s something for all ages. And yes, seats sell out fast, but here you can Browse Kids Week tickets on SeatPlan and get the best price.
Why It Matters for London Families
Whether you’re a seasoned theatregoer or just looking for something fun and affordable to do with the kids during the holidays, Kids Week has something to offer. It’s not just a ticket deal; it’s an opportunity to spend genuine time with your children, spark their imaginations, and open the door to a world of storytelling and creativity.
Beyond the headline price cuts, the true value is in the memories made. Ask any parent who’s been, they’ll likely tell you their Kids Week show became one of their child’s favourite days of the summer.
Theatre That Doesn’t Break the Bank
Taking the whole family to a West End show? Normally, that’s pricey. But Kids Week can cut the cost in half, or more. Shows like Frozen and The Lion King often top £100 per seat. Getting a child’s ticket free makes a big difference, especially if you’ve got more than one child.
Build a Theatre Habit Early
If your child hasn’t been to a show yet, this is a great way to start. The atmosphere, the music, the live action, it’s a screen-free, shared experience. And once they get a taste of it, they’ll likely want to go again. Kids Week makes that first trip easier to say yes to.
Easy Wins for London Parents
Live nearby? You’ve got more choice, more flexibility, and less hassle. With shows spread across weekdays and weekends, you can plan around holidays, childcare, and your own schedule, no travel or hotel needed.
What Kind of Shows Are in Kids Week?
While the full 2025 lineup isn’t confirmed yet, previous years included:
- Frozen (ages 4–10)
- Matilda (6+)
- The Lion King (5+)
- Wicked (10+)
- Doubtfire
- Tina – The Tina Turner Musical (older teens)
Keep an eye on SeatPlan for the latest updates and full show list.
Planning Ahead – How to Book Smart
You don’t need to be a theatre expert to get this right but a little preparation does help. Each year, shows like Matilda or The Lion King top the list of must-sees, and they also tend to go first. Knowing when and how to book makes a huge difference.
Key Dates to Remember
- Kids Week 2025: Runs from 21 July to 31 August
- Tickets on sale: Likely mid-June
Some shows will go in minutes. Set a reminder. Sign up for alerts. Being early makes all the difference.
Booking Timeline
- June (early): Register for updates
- June (mid): Book as soon as sales go live
- July: Get logistics sorted (dates, travel, snacks, etc.)
- August: Enjoy the show
How to Find the Best Kids Week Seats
Use SeatPlan to See Before You Book
What sets SeatPlan apart? Real seat view photos, written by real people. You’ll know what the stage looks like from Row E before you book, no surprises.
You can also:
- Filter for shows by age
- See which performances include an interval
- Read parent reviews for practical advice
Tips for a Smooth Visit
- Aisle seats are handy for quick exits
- Booster cushions help younger kids see better (some theatres offer them free)
- Midweek matinees tend to have more availability
Why Kids Week Tickets Are Such Good Value
Let’s face it: taking kids out in London adds up fast. Between transport, food, and activities, even a simple day out can blow the budget. That’s what makes Kids Week stand out, the savings are real, and they’re easy to understand. Here’s the maths: buy an £80 ticket, get one child in free. That’s already 50% off if you’re just two of you. Add more kids at half price, and the savings add up fast.
It’s also simpler than other offers. No discount codes. No lotteries. Just a straightforward, family-friendly deal that works.
First-Time Going? Here’s What Helps
- Pick a show suited to your child’s age and attention span
- Talk about theatre etiquette before you go
- Watch the trailer or read the book together in advance
FAQs for Parents
Still have questions? You’re not alone. Here are answers to the things parents ask the most when they’re new to Kids Week.
Can locals book Kids Week tickets?
Yes! It’s open to everyone, and Londoners often have the quickest access.
Can kids attend alone?
No. Every child must be with a paying adult.
Are evening shows included?
Some are. But matinees are more common and easier with younger kids.
Why It’s Worth It
Theatre has the power to transport, to inspire, and to connect, and Kids Week in London makes it possible for more families to experience that magic. It’s not just about seeing a show; it’s about being part of something special, together.
Kids Week makes it possible to enjoy big-name shows with your children, without the big costs. If you’re in or near, or planning a trip to London, it’s a no-brainer: an affordable way to enjoy quality time, create new traditions, and skip the screens