And What Did Kim and Justin Give You?
There’s something fun and kind of cozy—and maybe a little snobbish—about using the same shampoo that Selena Gomez uses. You feel special using the same foundation as Kim Kardashian. You send flowers to your mom, just like Justin Bieber did.
You feel like you are part of an exclusive, personal group of friends who Selena, Justin and Kim confide in, giving you secret insight into their celebrity lives through their tweets and posts.
Well, hold on to your tablet. Kim and Selena and Justin aren’t necessarily sharing personal information with you. They might not even really believe everything they say about those products. Those cozy tweets and posts might be simple cash grabs.
Advertising professionals pick celebrities to tweet or post pictures about the products they are trying to sell. Being paid makes a difference.
When we see commercials on television, we know that the stars who talk about products are paid generously. We take that into account when deciding to buy what they are selling. When your friends tell you about a product, chances are that they are not being paid and really do like or use that brand of jeans or hair gel.
Social media is a new form of communication. People feel close to the people they follow. When a social media “friend” tells you about a new movie they like or a skin cream they use, they could be telling you that because a company is paying them lots and lots of money.
How much money? Kim Kardashian, the undisputed queen of making money on social media, makes up to $20,000 for a tweet about a product. She is paid a reported $300,000 for an Instagram post.
Other celebrities that can demand huge amounts are any Kardashian, Jared Leto, Kendall Jenner, P. Diddy, Gigi Hadid, Lindsay Lohan and most sports figures—including Mike Tyson.
Legally, there is nothing wrong with making money by telling people about your interests and the items you use. What is questionable is how consumers buy products solely because a celebrity endorsing it. Is it the best product and do we even need it?
Do celebrities truly like a product when posting a picture or tweeting about it when they are getting a lot of money to do so?
The reason these big payments should matter to you is because you end up buying Kim Kardashian million-dollar earrings and Mike Tyson’s new car. When companies pay these celebs money, the companies make that money back by charging you more.
You help pay for mansions, fleets of cars, expensive clothes, luxurious trips and outrageous jewelry.
The other thing to think about is this: What did Kim and Justin give you?